The Art Directors Club (ADC) is an independent German association that promotes excellence in creative communication. Each year, in the ADC Competition—Germany’s largest design award—we honour outstanding creative work. At the same time, we offer creative minds a platform to network and showcase their projects to a wide audience. The ADC honors the best work in the fields of Advertising, Digital Media, Spatial Experience, Editorial, Film & Audio, and Design.
This year, the ADC is opening its doors to European entrants. The “Creative Impact” category marks the international expansion of an existing category. Through this category, the ADC recognises the sustainable economic impact of creative work. Awards are given to projects whose economic success can be clearly attributed to creative excellence—for example, through a measurable increase in brand value, sales, or employer branding.
High-Profile Media Presence
You’ll position yourselves and your work among the best creatives in the national industry. The award is your ticket to the 174bn € strong German creative market.
Recognition
Get the chance to present your projects to a broad and high-caliber jury. In addition to the awards, you can also win one of the highly coveted “Nails” for outstanding work.
Networking
Take advantage of valuable connections within the German creative industry and get noticed by potential clients.
A Stage for Your Clients
Show your customers the value that creative excellence brings, and give them a platform.
Ranking Points
Win the ADC contest to earn points for the top creative rankings.
With the new Creative Impact Grand Prix International, the ADC is recognizing the sustainable economic impact of creative work. The award honors projects whose economic success can be clearly attributed to creative excellence—for example, through a measurable increase in brand value, sales, or employer branding.
More information will come soon !
Only works that received awards in 2025 or 2026 at the ADC competition or at one of the six major national and international creative competitions (ADC Germany, ADC of Europe, Cannes Lions, D&AD, LIA, The One Show) are eligible for entry.
Each discipline has its own Creative Impact category. A Grand Prix is awarded from among all six Creative Impact categories. In addition, particularly outstanding works may be honored with Gold, Silver, or Bronze Nails, or with a special award.
First, you must fill out the form. Then, you must upload your work to the participation platform. The same deadlines apply as for the ADC competition.
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