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The leadership programme for women in the creative industry

They do exist and there are many of them: the creative women who demonstrate the art of excellent communication every day. Yet they are still not visible enough and do not reach the positions that they aspire and have also earned through their work. In 2021, just 12% of creative directors in Germany are female.

The ADC is not willing to accept this status quo. After all, creativity needs the right people, their experience, their expertise, their emotions, their perspectives – creativity needs diversity. Our aim is to promote the networking and training of the female directors of the future.

ADC Future Females is the first custom-made leadership programme for female high potentials in the creative sector. We are accepting applications for the programme between now and 20 June 2021. The programme is presented by Snapchat.

What the programme offers

The ADC Future Females programme is a workshop that offers exclusive insights, inspiring talks, first-class coaching and individual tips from some of the best and most successful female creatives and communication experts. We are being supported by ten top international speakers from the fields of advertising, digital and tech, alongside female founders and coaches. Names who have been confirmed so far include Corinna FalusiRosie Arnold and Dagmar Janke – with further top women set to follow.

The two-day ADC Future Females workshops will take place from September 17th to 19th physically at a location in Germany that will be announced soon. Top content from the best in the industry is completely free, the only thing you have to take care of are travel and accommodation expenses.

A wide range of subjects will be discussed: How do I find my leadership style? How do I negotiate correctly? How can I reconcile all of my roles with my career? How important is endurance? How am I perceived? How do I present myself in the right way?

Besides offering advices and tricks from the best, we are going one step further with the leadership programme, that is not only looking at the challenges for women in general, but also focusing on their individual struggles. ADC Future Females provides the opportunity to engage in personal dialogue in order to work out how these barriers can be overcome. It all comes down enabling women to take the next steps in their career.

Our first speakers

The Initiators

ADC Future Females Kick-Off

Video of the ADC Festival Event from May 4 2021 (German language)

Who we are looking for

We are looking for 25 ambitious and extraordinary women with Mid/Senior Level who are, either employed or work as freelancers in the creative industry, have their eye on their next career move and are prepared to go through our application process.

Female high potentials can apply for the programme between now and 20 June 2021. Starting in July, the ADC Future Females Jury – currently consisting of Dörte Spengler-Ahrens, Hannah Johnson, Denise Mancinone (from Snap Inc.), Eva-Maria Schmidt and Bärbel Unkrich (both from Horizont) – will select the lucky winners who will take part in the exclusive programme.

Apply here!

This is what you need to do to apply: 

  1. Complete the registration form below.
  2. Send us the following via WeTransfer to futurefemales@adc.de
      • Short video (max. 2 min., max. 500MB and filmed using a smartphone) featuring:
          • A presentation of yourself
          • An answer to the question: Why would you in particular benefit from the ADC Future Females programme?
      • CV + Portfolio (PDF / video clips, max. 500MB)
Max. 600 words
Max. 600 words

ADC Future Females is brought to you by

Our media partner


Marcel Waigand
Projektmanager Content
E-Mail schreiben (030) 590 0310-36

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